Do you know
What this is?

It is the end
of advertising

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It is the beginning
of a revolution.

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A revolution
Where attention
Can’t be bought.

But the smallest
child can make that
message disappear
with a click.

The is our
new master.

The is our
new master.

The is our
new master.

The is our
new master.

The is the
worst thing that
has ever happened
to those who sell.

The is the
best thing that
has ever happened
to those who inspire.

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Long live the

We are an advertising agency that kind of hates advertising.

We like to make smart, funny, beautiful, fascinating, emotional things. Because we see every video, every logo, every web page, every Facebook post, every billboard, every everything as an opportunity to make someone feel nice things about your brand.

And there’s a word for people who think nice things about your brand: customers.

What we do

  • Research

    Qualitative, Quantitative, Web Groups, Analysis.

  • Strategy

    Business, Marketing, Communications, Trade, Consumer.

  • Advertising

    TV, Radio, Outdoor, Print, Direct Mail, Digital, Non-Traditional.

  • Social Media

    Campaign Development, Targeted Advertising, Content Production, Community Management

  • Brand Design

    Naming, Logo, Packaging, Design.

  • Web Strategy, Design & Development

    Web Strategy, Information Architecture, UI/UX

  • Clients

    We love what we do. We'd probably do it for free. Thanks to these nice companies we haven't had to:

  • Arrow
  • Brown University
  • Cox
  • Food Should Taste Good
  • Gore-Tex
  • Honeywell
  • Keurig
  • Lenox
  • Lightlife
  • Lifespan
  • Mike & Ike
  • New Balance
  • Otis Spunkmeyer
  • Plan International USA
  • Poliquin
  • Providence Journal
  • Rhode Island Community Food Bank
  • RI NPR
  • Stanley
  • Stonyfield
  • Summit

Awards

It’s downright embarrassing how many awards this industry gives itself.

Creatives are fragile and insecure. Winning awards is how we attempt to compensate for the insufficient praise we received from our cold, distant parents. Forgive the shameless bragging, we are deeply troubled people.

  • 2016

    • Hatch Awards for Creative Excellence: 1 Gold, 6 Silver, 5 Bronze, 6 Merit
  • 2015

    • Hatch Awards for Creative Excellence: 2 Bronze, 2 Merit
  • 2014

    • AdClub Brand-a-thon First Place
    • Hatch Awards for Creative Excellence: 5 Silver, 2 Bronze, 2 Merit
    • PRINT Regional Design Annual Winner
  • 2013

    • Ad Age Small Agency of the Year — Northeast Gold
    • Hatch Awards for Creative Excellence: 1 Silver, 2 Bronze, 5 Merit
    • Best Places To Work RI
    • Clio Finalist
    • One Show Merit
    • Cannes Short List
    • B.O.N.E. Show (AIGA Best of New England)
  • 2012

    • 2012 Facebook Studio Gallery Selection
    • Ad Club Non-Event
    • Hatch Awards for Creative Excellence: 1 Gold, 8 Silver, 2 Bronze, 5 Merits
    • One Show
  • 2011

    • Effie Gold
    • Hatch Awards for Creative Excellence: 5 Silver, 5 Bronze, 4 Merits
    • Webby Award Finalist and Honoree
    • One Show Gold Pencil and Finalist
  • 2010

    • MITX Award Finalist
    • FWA Site of the Day
    • Hatch Awards for Creative Excellence: 3 Gold, 4 Silver, 2 Merits
    • Print Design Annual
    • Jay Chiat Strategic Planning Award Gold
  • 2009

    • Hatch Awards for Creative Excellence: 1 silver, 2 bronze, 3 merits
  • 2008

    • Telly Award Bronze
    • Hatch Awards for Creative Excellence: 3 merits
  • 2007

    • Lamplighter
    • Hatch Awards for Creative Excellence: 1 silver, 4 bronzes, 1 merit
  • 2006

    • U.S. Ad Review
    • Print Design Annual
    • Hatch awards for Creative Excellence: 2 Silver, 5 merits
  • 2005

    • “40 under 40”, three of RI’s forty were from Nail
    • Print Design Annual: 2 pieces accepted
    • Hatch awards for Creative Excellence: Silver, 3 Bronze, 3 merits
  • 2004

    • Communications Arts Award of Excellence
    • U.S. Ad Review
    • Hatch Awards for Creative Excellence: 2 Bronze, 4 Merits
  • 2003

    • Archive Magazine
    • Communication Arts Award of Excellence
    • One Show Finalist
    • Kelly Award Finalist
    • Print Design Annual
    • U.S. Ad Review
    • Hatch Awards for Creative Excellence: Silver, Bronze, 4 Merits
  • 2002

    • One Show: Two Finalists
    • U.S. Ad Review
    • Hatch Awards for Creative Excellence: Silver, 2 Bronzes, 5 Merits
  • 2001

    • Communications Arts Award of Excellence
    • Print Design Annual: two campaigns selected
    • Hatch Awards for Creative Excellence
  • 2000

    • AdWeek named one of the “Agencies to Watch in the New Millennium”
    • Radio Mercury Awards: 4 semi-finalists
    • Hatch Awards for Creative Excellence: Silver, Merit