Berkshire Blanket wanted to claw their way out of a commodity category by creating a distinctive, upscale brand that could help them grow both their margins and their sales.
If you want to sell a lot of blankets, don’t sell blankets. Rather than show pretty blankets on beds like everyone else, we distilled their message down to simple, elegant truths about their brand. From print ads to window displays to packaging to the web site, we helped to create a distinctly Berkshire feel for every piece of communication they do.
A family run company, it has steadily increased distribution to include virtually every major retailer and has seen sales increase approximately 24 fold since 1999.