Alec Beckett
Creative Director

Alec BeckettCreative Director

Despite a ridiculously expensive education that included Phillips Exeter Academy and Harvard University, somehow Alec wasn’t bright enough to avoid the advertising business.

Over nearly 20 years he has worked at huge, soulless agencies like Grey, NY and cutting edge boutiques like Ground Zero, LA, winning the obligatory awards that must be in every creative director’s bio (Cannes, Clio, One Show, Communications Arts, Belding, Hatch). Brands he has worked on pre-Nail include Dannon, Post Cereals, ESPN, Activision, Honey Brown Lager, Steinway, Atlantis Resort.

At Nail, Alec has focused on the intersection of creativity, technology and social media and how it is shattering traditional advertising models. He really enjoys shattering things.

He has thrice (pretentious word, eh?) been asked to sit on the Hatch Awards Steering Committee and has taught courses in advertising at RISD. He was selected as one of Rhode Island’s “40 Under Forty” (back when he was under forty) and is on the Board of Governors of Leadership Rhode Island. Providence Monthly recently named Alec one of the “Ten to Watch” which gives you an idea just how little there is to watch in Providence.