Nail

Peer into the brains at Nail

Managing Partner at Nail, I am 95% fluent in American.

Creative Partner, writer by trade.

Creative Partner, on the art side of things.

In the teeth of the Great Recession, the Rhode Island Community Food Bank was facing unprecedented demand at pantries and soup kitchens. We realized that the standard tear-jerker, run-it-at-3AM television spot was not going to help them engage a bigger, younger audience in the issue of hunger.

We understood that modern athletes had been more or less brainwashed into believing that the sneaker companies are better bio-physicists than, well, God. So we had to find a way to reveal something that deep down they probably already felt: that their bodies are the finest running technology ever made.

We understood that saving for college is a Damocles sword hanging over every new parent’s head. But the numbers are so daunting it can paralyze people into inaction.

Brian Gross Having won pretty much all of the industry’s important awards (One Show, Communication Arts, Clio, Hatch, Archive), Brian no longer needs to use hair to demonstrate his creativity. One of Nail’s founding partners, Brian has helped it grow from two guys and some borrowed computers to a multi-national holding company with over 34,000 Read More

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The moment we started working with the company, we created a brand image that far exceeded budgets & expectations.