Topo Athletic Brand Identity

A radical athletic start-up that could not afford to be boring.

A soup-to-nuts brand invention. From the name to the logo to the brand manifesto to the packaging to the web site—we had a blast creating this contemporary fitness brand for a group of passionate, really nice people. (A little secret about us, money is how we pay the bills, but nice clients are why we skip to work.)

Print & Point of Purchase Topo Athletic