The Elms: American Ambition

This unconventional, but (so far 🤞) wildly successful tourism campaign is built on the strategy, "Don't sell it like a museum, sell it like a movie." So we created a "trailer" to dramatize the true story of The Berwinds—the coal magnate owners of The Elms—and their staff of forty whose long hours led them to hold one of America's first labor strikes.