New Balance

Running Around the World

Challenge

Launch 16 different shoes on five continents.

Strategy

Simplicity—reduce each shoe’s story to one powerful word.

Results

Model 860 sales up 40%

Model 880 sales up 113%

Seek the Light

Made For Pets, Not People

Let’s chat. Give Jeremy a call or an email.

(401) 331-6245
140 Union St.
Providence, RI 02903