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2013 Small Agency of the Year
New Balance and Nail Launch “Nobody Runs Like Boston” Campaign for Boston Marathon
We just launched a new outdoor campaign for New Balance celebrating the Boston marathon. We hope you like it. Particularly if you live in Boston. Because if you don’t like it your life will be hell for the next month or so because it is EVERYWHERE.
From a strategic point of view our insight was to celebrate the hard work of runners.
And nobody works harder than runners in Boston preparing for the Boston Marathon - snow, cold, dark.
Nobody runs like Boston.
From the official New Balance Press Release:
Global athletic leader New Balance today announced its “Nobody Runs Like Boston.” campaign that is dedicated to its hometown city. The campaign highlights the brand’s unique running heritage that is synonymous with the city. The campaign features Boston themed limited edition footwear and apparel, out-of-home advertising and social media elements designed to engage and inspire.
New Balance is launching its out-of-home Boston takeover April 1st with exterior back lit bus shelter wraps, in-race media including light pole banners, MBTA-station dominations and race barricades. For the second year, the New Balance campaign will be featured at the Prudential Center through multiple interior wallscapes, an exterior banner and staircase advertisements that draw attention to the tough and dedicated runners who flock to Boston’s streets every year.
The “Nobody Runs Like Boston.” campaign was developed by Nail Communications of Providence, RI who began working with New Balance in 2014.